197% Mobile
Conversions
Increase

La Millou Online Store

Challenge

La Millou is a very successful young kid & mother fashion company. It's been growing dynamically since the very beginning. Visla was given a task to optimize the online store which represented the majority of the company's revenue.

We identified bottlenecks - the main issue was a low mobile conversion rate. Regardless of the fact 60% of the users were mobile, exisisting website was not fully optimised to allow easy sales with your smartphone. Within 1 year we reached 197% of the mobile conversion increase. This means almost 3 times more sales being done via smartphones.

Our Roles
Usability Studies

Usability Studies

UX/UI Design

UX/UI Design

Web Development

Web Development

Results

197%

The increase of Mobile Conversions

72%

Increase of Mobile Traffic

55%

More Sessions

43%

Total Traffic Increase

* Comparison of period 12.2016 – 01. 2017 to 12.2017 – 01.2018.

mobile results

Traffic

Conversions

Before
After
Before
After

* Comparison of period 12.2016 – 01. 2017 to 12.2017 – 01.2018.

Process

User Research

Surveys & Interviews

UX Improvement

The rebuilding of categories - card sorting & tree maptest

Checkout Process Improvement

Quicker and intuitive process

Layout Improvement

Adjustment to mobile and tablet devices

Strategic Improvements

Mobile Friendly

Implementation of a fully responsive design was the biggest leap forward. We adjusted LaMillou store for a wide range of devices, small and big screens.

Simple Checkout Means More Sales

We optimised the checkout process and removed stumbling blocks which delayed the buying process, or in some cases resulted in complete abandonment of the cart (especially in the case of mobile users).

Find Products Easier

During UX tests, we identified lot of users had problems with finding the product within complex tree of categories. With the card sorting tests, we proposed new, simplified category structure, which resulted in 20% faster find times and greater findability.

Clear Call To Actions

Whenever possible we made it clear for the user, what is the next suggested step in the process. This increased the click-through rates significantly.

Want to make your website selling?

Optimize UX. Do great UI.
Make your users happy!